Submitted by David Galland via GarrentGalland.com,
Given we are eyeballs-deep in the US presidential election cycle, now seems a particularly appropriate time to share some observations on the topic of political propaganda.
As a naturally curious fellow, some years ago – during the Clinton vs. Bush Senior contest – I became interested in the language and techniques used in political campaigning. So much so that I dedicated my daily study period to the topic for the better part of a week.
Since it will be impossible to escape the rhetorical onslaught for the next few months, I thought I might be able to shed some light on what goes on in the battle for your subconscious.
As these insights come from the well-worn pages of playbooks of every politician around the world, I think they are pretty much timeless and cross all borders.
At the core of what I learned in my studies is that the stock and trade of the propagandist revolves around trying to simplify issues, no matter how complex, into easily understood concepts that tap into the existing attitudes and emotions of the target audience.
As an aside, since this topic touches on politics, I may inadvertently gore your ox. For the record, I view most politicians and political parties with disdain, though my disdain is particularly elevated for politicians espousing policies that interfere with my life, liberty, and pursuit of happiness.
With that brief introduction, here are just some of the techniques you can watch for as the election season gains steam.
This post was published at Zero Hedge on Jul 22, 2016.