The Next Startup Fraud? Jessica Alba’s $1.7 Billion “Honest Company”

Jon Alternative Media, Blogosphere, Corruption, Economy

Back in the summer of 2014, roughly a year and a half before the second bubble of profitless, “story”, aka “tech”, companies had burst, we wrote in dismay, that “the true indicator of just how bubbly the second coming of the dot com era has become comes courtesy of none other than Jessica Alba’s, yes the actress, own startup: a company launched in 2012 and which makes “non-toxic” diapers (as opposed to toxic diapers?), called the Honest Co., has raised $70 million at a valuation just shy of $1 billion in preparation for an IPO.”
What was the company’s business model? Simple: one part Amazon monthly subscription purchase, and one part promise that its products are clean and don’t contain what it says are harsh chemicals found in many mainstream products; apparently that is a critical deciding factor for today’s largely unemployed Millennial generation:

This post was published at Zero Hedge on 03/10/2016.