Is It Racist? Starbucks Gives Up Trying To Solve America’s ‘Other’ Great Divide

Just as The Fed folded this week on ending the nation’s booming income inequality problem (by reinforcing the Yellen put for longer), so Starbucks has folded in its effort to fix the other growing divide in America – racism. Careful not to admit that it was due to pressure from the avalanche of less-than-positive social media reactions, AP reports Starbucks baristas will no longer write “Race Together” on customers’ cups. “Nothing is changing,” Starbucks claims it was all part “of the cadence” of the plan – hhmm. “Most people come to Starbucks for coffee,” concludes one young African-American, adding “race is an uncomfortable thing to bring up, especially in a Starbucks.”
As AP reports,
Starbucks baristas will no longer write “Race Together” on customers’ cups starting Sunday, ending as planned a visible component of the company’s diversity and racial inequality campaign that had sparked widespread criticism in the week since it took effect.
The coffee chain’s initiative will continue more broadly without the handwritten messages, Starbucks spokesman Jim Olson said.
The cups were always “just the catalyst” for a larger conversation, and Starbucks will still hold forum discussions, co-produce special sections in USA TODAY and put more stores in minority communities as part of the Race Together initiative, according to a company memo from CEO Howard Schultz said.

This post was published at Zero Hedge on 03/22/2015.