Facebook must’ve seen this tweet, published three days ago by a ProPublica journalist after Twitter unveiled a sweeping new transparency policy that included new disclosure rules for ‘political’ and ‘issues-based’ ads…
Twitter is promising more transparency in political ads than Facebook.
I love seeing tech giants try to outdo each other on transparency pic.twitter.com/aXPOpLicoB
— Julia Angwin (@JuliaAngwin) October 24, 2017
…because Mark Zuckerberg’s social-media behemoth on Friday announced a virtually identical policy requiring more detailed disclosures not just for political and issues-based ads, but all ads being run by a given page.
Like Twitter, Facebook is trying out its policy in a test market (Facebook’s test market is Canada) before rolling it out in the US and worldwide. The policy, Facebook noted, will be in effect before the 2018 mid-term election.
This post was published at Zero Hedge on Oct 27, 2017.