Starbucks goes into the precious metals business

Forget the seasonal coffee drinks. Or the gift-worthy brewers. Starbucks’ newest item for the holidays is something seemingly mundane as a gift card.
Well, make that a solid silver gift card.
The coffeehouse giant has unveiled the $200 card “for Starbucks fans looking for a premium gift,” the chain recently announced. Starbucks goes on to note that the item is a “beautifully crafted, fully-functional gift card” made with sterling silver and “engraved with the Starbucks logo.”
Oh, and like other gift cards, it comes loaded, but in this case only with $50. In other words, the other $150 is the price for the physical card itself.

This post was published at Market Watch